Conveying a job post to the intended audience is mandatory to attract quality and prospective job applicants. You’d once have to pay huge sums to newspapers and job-hunting platforms and pray that the right candidates would come across your post.
Fast forward to the present times, the internet has not only made this inexpensive but has created a platform where you can reach out to more than half a billion people — LinkedIn.
The key to doing this effectively is understanding how to share a job post on LinkedIn to get maximum outreach. Make a cup of tea/coffee, sit back, relax, and let me guide you through the detailed process in a casual tone to ensure you share a job post on LinkedIn like a pro.
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Why LinkedIn
LinkedIn is the world’s largest professional platform connecting over 500 million professionals from around the globe. This number alone is an immense reservoir for potential candidates.
Recruiters and HR managers continuously leverage LinkedIn’s distinctive power to reach out to potential resources. Therefore, knowing how to share a job post on LinkedIn can provide you with the right professionals knocking on your doors.
Wise Procedure on How to Share a Job Post on LinkedIn
LinkedIn Post Job
Create a LinkedIn Company Page
Firstly, “How to share a job post on LinkedIn?” begins with creating a company page (if you haven’t done so already). The company page portrays the quintessential elements of your firm. It showcases your organization’s values, beliefs, culture, and additional information that can be useful to potential candidates. The profile also serves as a display stand for your products, services, and job postings.
Navigate to Job Posting from your Dashboard
Once the company profile is all set up, the next step is to understand how to share a job post on LinkedIn, right from your company’s dashboard. Navigate to the upper right corner of your company page and click on the button labeled “Post a job”.
Configure your Job Posting
After clicking “Post a job,” you will be taken to a new window where you can configure your job posting. Here, key in your necessary job information such as job title, location, employment type, level, and function. Once everything is filled in, click on the “Next” tab to add more detailed information about the job role.
Tailor the Job Description
The job description is the heart of your job posting. Listing the required skills, qualification, roles, and responsibilities of the job function is a good start; however, providing engaging and interesting particulars about the job and company can attract more qualified candidates.
Determine How Candidates will Apply
You’ll also need to decide how applicants will apply for the job. You can choose to have applicants apply through LinkedIn or to a specific URL such as your company’s website.
Post and Share Your Job
At this stage, you simply need to publish your job posting. Once published, you can begin to “share” your job post on LinkedIn. This can be done via LinkedIn updates or by forwarding an email to your connections.
How do I share a post on LinkedIn?
1. Sharing a post on LinkedIn:
Navigate to the post you want to share on LinkedIn.
Click the ‘Share’ button beneath the post content.
You have the option to add a comment or a hashtag when sharing the post.
Choose whether to share with your connections, followers, or with the public.
Hit the ‘Post’ button to share your post.
2. Posting to your LinkedIn network:
Click ‘Start a post’ at the top of your LinkedIn homepage.
Write a message or add a photo or video.
Determine who can see your post using the drop-down list, choices include ‘Connections’, ‘Public’, ‘Connections and Followers’.
Click ‘Post’ to share with your network.
3. Sharing a post to a LinkedIn Group:
Click ‘Share’ on the post you want to share.
You’ll see an option to ‘Share in a group’.
How do you share on LinkedIn that you are looking for a job?
Update your LinkedIn headline to reflect that you’re open to opportunities. For example, “Actively seeking new opportunities in Digital Marketing.”
Use the ‘Open to Work’ feature on LinkedIn. This allows recruiters to easily see you’re available for job opportunities.
Post a status update letting your network know you’re job hunting. Keep it short and sweet, but always professional.
Engage in industry-related discussions and join groups that align with your career interests. This showcases your knowledge and passion.
Request recommendations from past managers or colleagues. These can reinforce your skill set.
Stay active on the platform, engaging with posts and sharing relevant content. This helps maintain visibility and credibility.
How do I post my work on LinkedIn?
1. Start by logging into your LinkedIn account.
2. Navigate to the home page, you’ll spot a share box at the top of the screen.
3. Click on “Start a post” and a box will appear for you to input your text or include attachments.
4. To post your work, click on the “document” icon and then upload the document or image file from your computer.
5. After uploading, add a brief overview or description of your work in the textbox. Make it engaging to catch your connections’ attention.
6. You may also want to include relevant hashtags for wider visibility.
7. Once you’ve entered your description and added the necessary attachments, simply click “Post” to share your work with your professional network.
How to Share a Job Post on LinkedIn Like a Pro
Promoting your Job Post Through LinkedIn Updates
LinkedIn updates work the same as status updates on Facebook. They are updates from your professional career or business life that appear in your network’s feed. Share your job posting as an “Update” to reach a wider audience.
Leveraging Your LinkedIn Connections
You can directly share your job posting with your LinkedIn connections via private messaging or email. This gives it a personal touch and encourages your connections to share the post within their network.
Using Paid Services
LinkedIn also offers paid services to maximize your reach to potential candidates. These services include Sponsored Jobs, Pay-Per-Click, job slots, and LinkedIn Talent Solutions.
Conclusion
LinkedIn provides a powerful platform to share a job post within its professional community, considerably easing recruitment and saving money and time. Armed with these insights on how to share a job post on LinkedIn, you stand a high chance of landing your ideal candidate. From setting up your company page, and creating an engaging job description, to leveraging your connections for promotion — take a strategic path. It’s time for you to get out there, start sharing, and find your perfect match!